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5G in Search of a Return on Investment

Rob Tiffany

Digital Insights Podcast🎙️15

Despite being the hottest thing around, #5G costs a lot of money to roll out. Just ask all the mobile operators who are spending tens of billions of dollars to buy spectrum to accommodate this latest “G.” Subscribers with their new 5G smartphones in hand have already made it clear that they won’t pay extra for faster speeds. This leaves carriers scrambling to find other ways to monetize their new networks.

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